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Inilah Kelebihan Pameran Travel Haji&Umrah di IIF 2016

iif-2016-kemayoran
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JAKARTA (KUH) – Perhelatan International Islamic Fair (IIF) 2016 tidak sekadar kegiatan pameran yang menghadirkan peserta (tenant) dan pengunjung, tapi juga ajang untuk menunjukkan kebudayaan Islam. Sebab itu, kegiatan IIF yang akan dihelat di Jakarta International Expo, Kemayoran, pada 20-23 Oktober 2016 itu cukup baragam dan menarik.

Ketua Panitia IIF 2016 Magda Safrina menjelaskan, ada lima aspek yang digelar dalam ajang tersebut yakni Islamic Culture Expo, Islamic Fashion, Islamic Food and Beverage, Islamic Education and Book Fair, dan Islamic Travel.

“Jadi ini kegiatan budaya dan pameran. Kita melihat kebanyakan pameran yang ada sekarang kan hanya berusaha mempertemukan tenant dan pengunjung. Kita tidak seperti itu. IIF berusaha memberi nilai tambah kepada pengunjung, sehingga ketika mereka datang yang didapatnya itu banyak,” kata Magda Safrina kepada kabarumrahhaji.com di kantornya, Ahad (18/9).

Menurut Magda, kegiatan yang akan digelar di IIF 2016 secara rinci antara lain atraksi kesenian dari berbagai negara, pameran busana muslim, makanan halal, pendidikan dan buku, serta pameran travel umrah dan haji.  Selan itu, ada serangkaian kegiatan seminar, talkshow, kompetisi di bidang fashion, kompetisi film, kompetisi kuliner, dan kompetisi pendidikan atau IT.

Acara tersebut menghadirkan sejumlah pembicara internasional dan desainer muslim dunia. Pihak penyelenggara juga mengundang menteri haji dan umrah Kerajaan Arab Saudi Mohammad Saleh bin Banten untuk berbicara di forum seminar IIF 2016. Jadi ajang IIF ini akan padat kegiatan, mulai pagi hingga malam hari.

“Kami perkirakan akan ada 600 stan lebih dari berbagai negara, khususnya Indonesia yang akan memeriahkan pameran tersebut,” kata Magda.

Bagi para peserta pameran travel haji dan umrah, menurut Magda, IIF akan sangat cocok dengan segmen pasar mereka. Dia mencontohkan event pameran pendidikan Islam dan kompetisi-kompetisi pendidikan antasekolah Islam yang otomatis akan banyak menghadirkan orang tua para murid yang mendampingi anak-anak mereka.

“Mereka tentutentu tidak hanya mendampingi anaknya, tapi juga melihat stand-stand pameran termasuk pameran Travel Haji dan Umrah ini,” tutur dia.

Selain itu, pada ibu-ibu majelis taklim juga diperkirakan akan banyak mengunjungi IIF ini, karena penyelenggara menghadirkan sejumah ustad-ustad kondang di Tanah Air untuk berbicara dalam talkshow. Acara ini juga didukung komunitas muslim seperti Hijaber Community, komunitas remaja masjid dan lainnya.

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Tags : #KabarUtamaIIF 2016pameran haji dan umrahpameran travek
Nurdian Akhmad

The author Nurdian Akhmad

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